The stage was set last hours of darkness at Paris’s Grand Palais for an spendthrift show to unveil Sonia Rykiel’s new boudoir-inspired line for H&M. Complete with a glittering Eiffel Tower, ferry helm, move rearward and forward set and cut-out trees strung with thousands of fairy illumination, it was a magical night for the iconic fashionable and the Swedish retailer. Leading the accuse was Lily Cole, who held the reins of a enormous moving horse head. While mannequins were wearing clothes in Rykiel’s woolens (not due out until spring) and rode the ferries wheel. Looking on were Kate Bosworth, Jean-Paul Gaultier, Philippe Starck and Eva Herzigova. Oh, how we *heart* Paris and Rykiel! As the anticipation build for the Sonia Rykiel pour H&M fashion show (taking place later today in Paris) some behind-the-scenes images from the ad movement, starring Lara Stone and Caroline Trentini, have been revealed. Rykiel’s new lingerie collection for the vendor goes on sale this week. Boasting 70 pieces from chiffon kimonos to frail brief, it will be on hand on Saturday 5th December in 1,500 H&M stores international and will go on sale at the same time at Rykiel boutiques. “I sought to show that I am very proud of this compilation,” Sonia Rykiel’s daughter, Nathalie, who is president and artistic director of the fashion house, told WWD. “I also wanted to attract women who love our assortment, but who may be unsure to visit our boutiques.”

The stage was set last hours of darkness at Paris’s Grand Palais for an spendthrift show to unveil Sonia Rykiel’s new boudoir-inspired line for H&M. Complete with a glittering Eiffel Tower, ferry helm, move rearward and forward set and cut-out trees strung with thousands of fairy illumination, it was a magical night for the iconic fashionable and the Swedish retailer. Leading the accuse was Lily Cole, who held the reins of a enormous moving horse head. While mannequins were wearing clothes in Rykiel’s woolens (not due out until spring) and rode the ferries wheel. Looking on were Kate Bosworth, Jean-Paul Gaultier, Philippe Starck and Eva Herzigova. Oh, how we *heart* Paris and Rykiel! As the anticipation build for the Sonia Rykiel pour H&M fashion show (taking place later today in Paris) some behind-the-scenes images from the ad movement, starring Lara Stone and Caroline Trentini, have been revealed. Rykiel’s new lingerie collection for the vendor goes on sale this week. Boasting 70 pieces from chiffon kimonos to frail brief, it will be on hand on Saturday 5th December in 1,500 H&M stores international and will go on sale at the same time at Rykiel boutiques. “I sought to show that I am very proud of this compilation,” Sonia Rykiel’s daughter, Nathalie, who is president and artistic director of the fashion house, told WWD. “I also wanted to attract women who love our assortment, but who may be unsure to visit our boutiques.”