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		<title>Bestseller opens new store in Karla – Mumbai</title>
		<link>http://www.ifafashion.com/bestseller-opens-new-store-in-karla-%e2%80%93-mumbai.html</link>
		<comments>http://www.ifafashion.com/bestseller-opens-new-store-in-karla-%e2%80%93-mumbai.html#comments</comments>
		<pubDate>Tue, 29 Nov 2011 07:27:12 +0000</pubDate>
		<dc:creator>raza</dc:creator>
				<category><![CDATA[Dresses]]></category>
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		<category><![CDATA[Bestseller opens new store in Karla – Mumbai]]></category>
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		<description><![CDATA[Phoenix soul City, touted to be an upstage target in the suburbs, ensures that consumers won’t stand a single ability to miss our brands at the mall. The store, 7825 sq feet in size, houses men’s wear kind Jack &#38; Jones and women’s wear brands ONLY &#38; Vero Mona and accessory brand piece. The store [...]]]></description>
			<content:encoded><![CDATA[<div id="_mcePaste"><a href="http://www.ifafashion.com/wp-content/uploads/2011/11/Bestseller-opens-new-store-in-Karla-–-Mumbai.jpg"><img class="alignleft size-medium wp-image-64" title="Bestseller opens new store in Karla – Mumbai" src="http://www.ifafashion.com/wp-content/uploads/2011/11/Bestseller-opens-new-store-in-Karla-–-Mumbai-300x151.jpg" alt="" width="300" height="151" /></a>Phoenix soul City, touted to be an upstage target in the suburbs, ensures that consumers won’t stand a single ability to miss our brands at the mall.</div>
<div id="_mcePaste">The store, 7825 sq feet in size, houses men’s wear kind Jack &amp; Jones and women’s wear brands ONLY &amp; Vero Mona and accessory brand piece. The store interiors are minamilistic yet glamorous much like the outlet across the globe. Careful detailing has been put in, right from visual merchandizing to the decor to make certain our patrons have the best European shopping practice.</div>
<div id="_mcePaste">Veneer Guava, Country Head, Bestseller India says, “Our brand are synonymous with quality, uniqueness and style. Our focus has always been to create an international shopping experience for all our clients and what better place than Phoenix Market City in inhabited Mumbai.</div>
<div id="_mcePaste">The exposure to worldwide fashion that the customer can experience through our brands Jack &amp; Jones, Vero Mode, ONLY &amp; Pieces is vast and that’s what we want the customer to feel and get them back another time and again to us”.</div>
<div id="_mcePaste">From the 3 brands available Vero Mode is easily the choice for the fashion-conscious, independent young woman who needs to dress smart with quality, affordable, and inspiring clothing. The Vero Mode line carries daywear and party wear dress, tees, tops, jeans, skirts, jackets &amp; cardigans in silhouettes that highlight curves and foster femaleness.</div>
<div id="_mcePaste">The denim brand ONLY is an valid female jeans brand with a raw and cool urban attitude which designs both for the excruciating everyday life of the city and the adventures of the night. The collection includes jackets, dresses, and of itinerary jeans in various styles, fits and washes. Their USP is an lucky and vast denim range that offers denim styles to flatter all stiff types.</div>
<div id="_mcePaste">Jack &amp; Jones, as a men’s denim brand, has a very strong creation line which includes, t-shirts, shirts, jackets, footwear and men’s garnishes. All Jack &amp; Jones lines reflect current trends and offer relaxed and cool design with super fits and the most innovative treatments, meeting the demands of fashion ahead guys.</div>
<div id="_mcePaste">Women can complete their look with a wide range of accessories from piece.</div>
<div id="_mcePaste">From the 3 brands available Vero Moda is easily the choice for the fashion-conscious, independent young woman who wants to dress smart with quality, affordable, and inspiring clothing. The Vero Moda line carries daywear and party wear dresses, jumpsuits, tees, tops, jeans, skirts, jackets &amp; cardigans in silhouettes that accentuate curves and foster femininity.</div>
<div id="_mcePaste">Jack and Jones is a democratic jeans brand making it easy for fashion conscious men to create their own personal style. The four lines, Jeans intelligence, Premium, Premium Vintage and Premium Tech have quite different target groups and expressions design-wise.</div>
<p>Phoenix soul City, touted to be an upstage target in the suburbs, ensures that consumers won’t stand a single ability to miss our brands at the mall.<br />
The store, 7825 sq feet in size, houses men’s wear kind Jack &amp; Jones and women’s wear brands ONLY &amp; Vero Mona and accessory brand piece. The store interiors are minamilistic yet glamorous much like the outlet across the globe. Careful detailing has been put in, right from visual merchandizing to the decor to make certain our patrons have the best European shopping practice.<br />
Veneer Guava, Country Head, Bestseller India says, “Our brand are synonymous with quality, uniqueness and style. Our focus has always been to create an international shopping experience for all our clients and what better place than Phoenix Market City in inhabited Mumbai.<br />
The exposure to worldwide fashion that the customer can experience through our brands Jack &amp; Jones, Vero Mode, ONLY &amp; Pieces is vast and that’s what we want the customer to feel and get them back another time and again to us”.<br />
From the 3 brands available Vero Mode is easily the choice for the fashion-conscious, independent young woman who needs to dress smart with quality, affordable, and inspiring clothing. The Vero Mode line carries daywear and party wear dress, tees, tops, jeans, skirts, jackets &amp; cardigans in silhouettes that highlight curves and foster femaleness.<br />
The denim brand ONLY is an valid female jeans brand with a raw and cool urban attitude which designs both for the excruciating everyday life of the city and the adventures of the night. The collection includes jackets, dresses, and of itinerary jeans in various styles, fits and washes. Their USP is an lucky and vast denim range that offers denim styles to flatter all stiff types.<br />
Jack &amp; Jones, as a men’s denim brand, has a very strong creation line which includes, t-shirts, shirts, jackets, footwear and men’s garnishes. All Jack &amp; Jones lines reflect current trends and offer relaxed and cool design with super fits and the most innovative treatments, meeting the demands of fashion ahead guys.<br />
Women can complete their look with a wide range of accessories from piece.<br />
From the 3 brands available Vero Moda is easily the choice for the fashion-conscious, independent young woman who wants to dress smart with quality, affordable, and inspiring clothing. The Vero Moda line carries daywear and party wear dresses, jumpsuits, tees, tops, jeans, skirts, jackets &amp; cardigans in silhouettes that accentuate curves and foster femininity.<br />
Jack and Jones is a democratic jeans brand making it easy for fashion conscious men to create their own personal style. The four lines, Jeans intelligence, Premium, Premium Vintage and Premium Tech have quite different target groups and expressions design-wise.</p>
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		<title>A new rival takes issue with cross shareholding</title>
		<link>http://www.ifafashion.com/a-new-rival-takes-issue-with-cross-shareholding.html</link>
		<comments>http://www.ifafashion.com/a-new-rival-takes-issue-with-cross-shareholding.html#comments</comments>
		<pubDate>Mon, 28 Nov 2011 13:48:25 +0000</pubDate>
		<dc:creator>raza</dc:creator>
				<category><![CDATA[Dresses]]></category>
		<category><![CDATA[A new rival takes issue with cross shareholding]]></category>
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		<guid isPermaLink="false">http://www.ifafashion.com/?p=57</guid>
		<description><![CDATA[The digs may be a little more respectable but the argument remains the same. About a decade ago, Sir Ron Briefly, Garry Weiss and the GPG bother squad hired a minibus for the long trek from the Sydney CBD to Horsley Park, on the city&#8217;s western fringes, to attend the Brickworks annual broad meeting. Their [...]]]></description>
			<content:encoded><![CDATA[<div id="_mcePaste" style="text-align: justify;"><a href="http://www.ifafashion.com/wp-content/uploads/2011/11/A-new-rival-takes-issue-with-cross-shareholding.jpg"><img class="alignleft size-medium wp-image-58" title="A new rival takes issue with cross shareholding" src="http://www.ifafashion.com/wp-content/uploads/2011/11/A-new-rival-takes-issue-with-cross-shareholding-300x168.jpg" alt="" width="300" height="168" /></a>The digs may be a little more respectable but the argument remains the same. About a decade ago, Sir Ron Briefly, Garry Weiss and the GPG bother squad hired a minibus for the long trek from the Sydney CBD to Horsley Park, on the city&#8217;s western fringes, to attend the Brickworks annual broad meeting.</div>
<div id="_mcePaste" style="text-align: justify;">Their mission? To bust up the cross shareholding bargain between Brickworks and Washington H Soul Patterson that had deep-rooted the Milliner family&#8217;s influence at the helm of both companies, a structure that even then was measured an anachronism. They failed in their quest and shortly afterwards sold their stake in both companies. But the issue has refuse to die.</div>
<div id="_mcePaste" style="text-align: justify;">At noontime today, round one in the latest crusade against the Miller family will begin in earnest at chic downtown watering hole The business. This time, the battle is being waged by Perpetual nest egg&#8217; Matt Williams, who is expected to pepper the Brickworks board with questions about his plan to name an independent director to the WH Soul Patti son board.</div>
<div id="_mcePaste" style="text-align: justify;">want ad: Story continues below</div>
<div id="_mcePaste" style="text-align: justify;">Williams&#8217;s rationale is largely the same as Brierley&#8217;s. breach the shackles that bind both companies will liberate $1.5 billion in hidden value tied up in the structure for the benefit of his investors.</div>
<div id="_mcePaste" style="text-align: justify;">The fight has turned nasty in recent weeks, particularly since Perpetual went public with a letter to WH Soul Pasts shareholders titled: gratify SUPPORT GOOD CORPORATE GOVERNANCE.</div>
<div id="_mcePaste" style="text-align: justify;">In retaliation, WH Soul Potts &#8211; itself a large investor &#8211; voted against the executive remuneration package at uninterrupted, which no doubt inflamed the already tetchy relationship between Parietal’s corporate arm and its funds running team.</div>
<div id="_mcePaste" style="text-align: justify;">With shots living being fired in all directions, the ensuing smoke has obscured the main focus of consideration.</div>
<div id="_mcePaste" style="text-align: justify;">The Millner family, led by patriarch Robert, has absolute control of two large public companies with only about 8 per cent of the equity. This has been achieved by a structure common through the 1970s and 1980s and once favoured by entrepreneurs like John Spalvins.</div>
<div id="_mcePaste" style="text-align: justify;">WH Soul Patts owns 45 per cent of Brickworks. In turn, Brickworks owns 43 per cent of WH Soul Patts. The directors of each &#8211; largely the same &#8211; vote those shares and so thwart other shareholders, such as Perpetual, which is the largest stakeholder.</div>
<div id="_mcePaste" style="text-align: justify;">Along with Robert Millner, who has been on the WH Soul Patts board for 27 years, there is his cousin Michael with 14 years, his recently appointed son Thomas, his brother-in-law David Wills with five years, his cousin&#8217;s husband Peter Robinson with 27 years, and long-term associates David Fairfull with 14 years and Robert Westphal on five years. It&#8217;s hardly a model for good corporate governance, even by 1980s standards.</div>
<div id="_mcePaste" style="text-align: justify;">The only problem for Williams at Perpetual is that both companies have performed reasonably well. And, unlike Perpetual Ltd&#8217;s corporate team, neither pay their executives or directors the kind of stratospheric salaries now commonplace in corporate Australia.</div>
<div id="_mcePaste" style="text-align: justify;">Nevertheless, Williams has a valid argument. With Soul Patts about to dispose of its 60 per cent stake in coalminer New Hope, worth about $3 billion, the lack of an independent director on the board of the two companies delivers little, if any, transparency on how the cash will be utilised. Given his outfit has a bigger stake in both companies &#8211; with a combined stake of about 12 per cent &#8211; than the Millner family, his agitation at the structure is easy to understand.</div>
<div id="_mcePaste" style="text-align: justify;">Perpetual has put forth Robert Fraser to be appointed to the WH Soul Patts board, in place of Robert Millner&#8217;s son Thomas, who recently was appointed to fill a vacancy. That meeting, round two, will be held on Friday. But the cross shareholdings doom the proposal to failure.</div>
<div id="_mcePaste" style="text-align: justify;">Still, signals are emerging from the smoke that the Millner family may be considering some kind of appeasement.</div>
<div id="_mcePaste" style="text-align: justify;">After being entrenched for so long, however, the family doesn&#8217;t plan on backing down easily. Nor will members be cajoled into action, particularly in such public fashion. Having become accustomed to absolute power, any changes will be made at their behest, rather than that of outsiders.</div>
<div id="_mcePaste" style="text-align: justify;">Those changes, whatever they may be, will only take place after the sale of New Hope.</div>
<div id="_mcePaste" style="text-align: justify;">The obvious way to liberate the value locked up in the cross shareholdings is for WH Soul Patts to launch a takeover bid for Brickworks. The company essentially would be buying 43 per cent of its own stock, which when cancelled, would seriously lift the earnings per share of the parent.</div>
<div id="_mcePaste" style="text-align: justify;">And given it no longer would be takeover proof, WH Soul Patts may trade at a premium rather than the huge discount to asset values which has become the norm. As compelling as the logic sounds, there is no guarantee that will eventuate.</div>
<div id="_mcePaste" style="text-align: justify;">Meanwhile, Williams&#8217;s strategy has come under fire from an unusual source &#8211; his former boss Peter Morgan, who left Perpetual several years back to start his own firm, 452 Capital. It was Morgan who put Perpetual into WH Soul Patts and Brickworks all those years ago when he was head of investments.</div>
<div id="_mcePaste" style="text-align: justify;">The arrangement had served investors well, he said, and Perpetual was putting short-term gains ahead of long-term returns. For good measure, he then stuck the boot into Perpetual Ltd for knocking back a private equity bid at almost double the present share price.</div>
<div id="_mcePaste" style="text-align: justify;">But Morgan is not a man to harbour a grudge. Stranded at Horsley Park all those years ago and desperate to get back to the city, he gratefully accepted a ride in the Brierley Weiss minibus despite the shootout at the annual meeting</div>
<p style="text-align: justify;">
The digs may be a little more respectable but the argument remains the same. About a decade ago, Sir Ron Briefly, Garry Weiss and the GPG bother squad hired a minibus for the long trek from the Sydney CBD to Horsley Park, on the city&#8217;s western fringes, to attend the Brickworks annual broad meeting.<br />
Their mission? To bust up the cross shareholding bargain between Brickworks and Washington H Soul Patterson that had deep-rooted the Milliner family&#8217;s influence at the helm of both companies, a structure that even then was measured an anachronism. They failed in their quest and shortly afterwards sold their stake in both companies. But the issue has refuse to die.<br />
At noontime today, round one in the latest crusade against the Miller family will begin in earnest at chic downtown watering hole The business. This time, the battle is being waged by Perpetual nest egg&#8217; Matt Williams, who is expected to pepper the Brickworks board with questions about his plan to name an independent director to the WH Soul Patti son board.<br />
want ad: Story continues belowWilliams&#8217;s rationale is largely the same as Brierley&#8217;s. breach the shackles that bind both companies will liberate $1.5 billion in hidden value tied up in the structure for the benefit of his investors.<br />
The fight has turned nasty in recent weeks, particularly since Perpetual went public with a letter to WH Soul Pasts shareholders titled: gratify SUPPORT GOOD CORPORATE GOVERNANCE.<br />
In retaliation, WH Soul Potts &#8211; itself a large investor &#8211; voted against the executive remuneration package at uninterrupted, which no doubt inflamed the already tetchy relationship between Parietal’s corporate arm and its funds running team.<br />
With shots living being fired in all directions, the ensuing smoke has obscured the main focus of consideration.<br />
The Millner family, led by patriarch Robert, has absolute control of two large public companies with only about 8 per cent of the equity. This has been achieved by a structure common through the 1970s and 1980s and once favoured by entrepreneurs like John Spalvins.<br />
WH Soul Patts owns 45 per cent of Brickworks. In turn, Brickworks owns 43 per cent of WH Soul Patts. The directors of each &#8211; largely the same &#8211; vote those shares and so thwart other shareholders, such as Perpetual, which is the largest stakeholder.<br />
Along with Robert Millner, who has been on the WH Soul Patts board for 27 years, there is his cousin Michael with 14 years, his recently appointed son Thomas, his brother-in-law David Wills with five years, his cousin&#8217;s husband Peter Robinson with 27 years, and long-term associates David Fairfull with 14 years and Robert Westphal on five years. It&#8217;s hardly a model for good corporate governance, even by 1980s standards.<br />
The only problem for Williams at Perpetual is that both companies have performed reasonably well. And, unlike Perpetual Ltd&#8217;s corporate team, neither pay their executives or directors the kind of stratospheric salaries now commonplace in corporate Australia.<br />
Nevertheless, Williams has a valid argument. With Soul Patts about to dispose of its 60 per cent stake in coalminer New Hope, worth about $3 billion, the lack of an independent director on the board of the two companies delivers little, if any, transparency on how the cash will be utilised. Given his outfit has a bigger stake in both companies &#8211; with a combined stake of about 12 per cent &#8211; than the Millner family, his agitation at the structure is easy to understand.<br />
Perpetual has put forth Robert Fraser to be appointed to the WH Soul Patts board, in place of Robert Millner&#8217;s son Thomas, who recently was appointed to fill a vacancy. That meeting, round two, will be held on Friday. But the cross shareholdings doom the proposal to failure.<br />
Still, signals are emerging from the smoke that the Millner family may be considering some kind of appeasement.<br />
After being entrenched for so long, however, the family doesn&#8217;t plan on backing down easily. Nor will members be cajoled into action, particularly in such public fashion. Having become accustomed to absolute power, any changes will be made at their behest, rather than that of outsiders.<br />
Those changes, whatever they may be, will only take place after the sale of New Hope.<br />
The obvious way to liberate the value locked up in the cross shareholdings is for WH Soul Patts to launch a takeover bid for Brickworks. The company essentially would be buying 43 per cent of its own stock, which when cancelled, would seriously lift the earnings per share of the parent.<br />
And given it no longer would be takeover proof, WH Soul Patts may trade at a premium rather than the huge discount to asset values which has become the norm. As compelling as the logic sounds, there is no guarantee that will eventuate.<br />
Meanwhile, Williams&#8217;s strategy has come under fire from an unusual source &#8211; his former boss Peter Morgan, who left Perpetual several years back to start his own firm, 452 Capital. It was Morgan who put Perpetual into WH Soul Patts and Brickworks all those years ago when he was head of investments.<br />
The arrangement had served investors well, he said, and Perpetual was putting short-term gains ahead of long-term returns. For good measure, he then stuck the boot into Perpetual Ltd for knocking back a private equity bid at almost double the present share price.<br />
But Morgan is not a man to harbour a grudge. Stranded at Horsley Park all those years ago and desperate to get back to the city, he gratefully accepted a ride in the Brierley Weiss minibus despite the shootout at the annual meeting</p>
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		<title>Seaweed skirts, salmon tops in Berlin fashion food show</title>
		<link>http://www.ifafashion.com/seaweed-skirts-salmon-tops-in-berlin-fashion-food-show.html</link>
		<comments>http://www.ifafashion.com/seaweed-skirts-salmon-tops-in-berlin-fashion-food-show.html#comments</comments>
		<pubDate>Wed, 02 Nov 2011 12:52:14 +0000</pubDate>
		<dc:creator>raza</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Models]]></category>
		<category><![CDATA[Celebrity]]></category>
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		<category><![CDATA[Fashion]]></category>
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		<category><![CDATA[salmon tops in Berlin fashion food show]]></category>
		<category><![CDATA[Seaweed skirts]]></category>
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		<guid isPermaLink="false">http://www.ifafashion.com/?p=38</guid>
		<description><![CDATA[BERLIN: Move over Lady Gaga and your animal protein dress. A Berlin museum is coupling haute couture with haute gastronomy, spotlighting models draped in octopus tunics, seaweed miniskirts and brunette dresses. The creations by Michelin-starred Austrian pastry-cook Roland Trestle capture in around 50 sumptuous stills by his fellow citizen photographer Helga Kirchberger, vague impression the [...]]]></description>
			<content:encoded><![CDATA[<div id="_mcePaste" style="text-align: justify;"><a href="http://www.ifafashion.com/wp-content/uploads/2011/11/Seaweed-skirts-salmon-tops-in-Berlin-fashion-food-show.jpg"><img class="alignleft size-medium wp-image-39" title="Abigail Breslin, Alessandro Nivola" src="http://www.ifafashion.com/wp-content/uploads/2011/11/Seaweed-skirts-salmon-tops-in-Berlin-fashion-food-show-199x300.jpg" alt="" width="199" height="300" /></a>BERLIN: Move over Lady Gaga and your animal protein dress. A Berlin museum is coupling haute couture with haute gastronomy, spotlighting models draped in octopus tunics, seaweed miniskirts and brunette dresses.</div>
<div id="_mcePaste" style="text-align: justify;">The creations by Michelin-starred Austrian pastry-cook Roland Trestle capture in around 50 sumptuous stills by his fellow citizen photographer Helga Kirchberger, vague impression the lines of sensual happiness in a feast for the eyes and the appreciation.</div>
<div id="_mcePaste" style="text-align: justify;">The Fashion Food demonstration at the Communication Museum in the German capital to January 29 dissects “taste” and flashy fashion statements, as well as accepted wisdom of consumerism and sustainability in a rich the social order.</div>
<div id="_mcePaste" style="text-align: justify;">“The images are not interesting or pornographic but they are erotic and challenging and raise questions,” museum administrator Lieselotte Bugler told AFP, following a demonstration opening with two live models.</div>
<div id="_mcePaste" style="text-align: justify;">.”</div>
<div id="_mcePaste" style="text-align: justify;">While US pop provocateur Lady Gaga raised eyebrows at an awards show most recent year with a dress made wholly of raw grumble, many of the confections at this time may maybe add up to a unbiased diet.</div>
<div id="_mcePaste" style="text-align: justify;">One work permitted “Russian Laredo” facial outward show a trouser set of clothes sewn from lean bacon, a delicate black tablecloth made of squid ink pasta and a magnificent headdress woven from fry’s lettuce, red chilies and cast shadow cress.</div>
<div id="_mcePaste" style="text-align: justify;">“Most of the food was not simply thrown absent,” Bugler said of the photo shoots.</div>
<div id="_mcePaste" style="text-align: justify;">“The octopus is cooked three to four hours until its tender and the pasta be capable of be boiled. Then all and sundry sits down and has a feast.”</div>
<div id="_mcePaste" style="text-align: justify;">Trestle and Kirchberger have pursued an on-again, off-again teamwork for about four years but the exhibition marks the first most important appearance of their work to a broader audience.</div>
<div id="_mcePaste" style="text-align: justify;">They have published a book feature many of the photograph in the show, complete with recipes and a preamble by the original high-fashion rebel, Vivienne Westwood.</div>
<div id="_mcePaste" style="text-align: justify;">“I would love to try them, but I hope an important person else will prepare them,” the British designer said of the cooking tips using ingredient from the clothing.</div>
<div id="_mcePaste" style="text-align: justify;">In other head-turners, Trestle twisted a mass of “calf net” — fatty covering from a calf’s stomach — into an elegant headscarf, paired with a well-known necklace made of quail eggs, and created a sexy body suit from liquid dark russet, set adjacent to jeweler made of silver honey pearls.</div>
<p style="text-align: justify;">BERLIN: Move over Lady Gaga and your animal protein dress. A Berlin museum is coupling haute couture with haute gastronomy, spotlighting models draped in octopus tunics, seaweed miniskirts and brunette dresses.<br />
The creations by Michelin-starred Austrian pastry-cook Roland Trestle capture in around 50 sumptuous stills by his fellow citizen photographer Helga Kirchberger, vague impression the lines of sensual happiness in a feast for the eyes and the appreciation.<br />
The Fashion Food demonstration at the Communication Museum in the German capital to January 29 dissects “taste” and flashy fashion statements, as well as accepted wisdom of consumerism and sustainability in a rich the social order.<br />
“The images are not interesting or pornographic but they are erotic and challenging and raise questions,” museum administrator Lieselotte Bugler told AFP, following a demonstration opening with two live models..”<br />
While US pop provocateur Lady Gaga raised eyebrows at an awards show most recent year with a dress made wholly of raw grumble, many of the confections at this time may maybe add up to a unbiased diet.<br />
One work permitted “Russian Laredo” facial outward show a trouser set of clothes sewn from lean bacon, a delicate black tablecloth made of squid ink pasta and a magnificent headdress woven from fry’s lettuce, red chilies and cast shadow cress. “Most of the food was not simply thrown absent,” Bugler said of the photo shoots.<br />
“The octopus is cooked three to four hours until its tender and the pasta be capable of be boiled. Then all and sundry sits down and has a feast.”<br />
Trestle and Kirchberger have pursued an on-again, off-again teamwork for about four years but the exhibition marks the first most important appearance of their work to a broader audience.<br />
They have published a book feature many of the photograph in the show, complete with recipes and a preamble by the original high-fashion rebel, Vivienne Westwood.<br />
“I would love to try them, but I hope an important person else will prepare them,” the British designer said of the cooking tips using ingredient from the clothing.</p>
<p>In other head-turners, Trestle twisted a mass of “calf net” — fatty covering from a calf’s stomach — into an elegant headscarf, paired with a well-known necklace made of quail eggs, and created a sexy body suit from liquid dark russet, set adjacent to jeweler made of silver honey pearls.</p>
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		<title>Now you too can dress like Amy Childs&#8230; Ex TOWIE star&#8217;s website crashes as fans rush to buy from her new fashion line</title>
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		<pubDate>Tue, 01 Nov 2011 11:01:19 +0000</pubDate>
		<dc:creator>raza</dc:creator>
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		<description><![CDATA[Amy Childs&#8217; website stopped today as devoted fans rushed to buy dresses beginning her new garments range. The previous Only Way Is Essex star&#8217;s collection went on sale at 2pm and surrounded by five minutes had had 22,000 visits. The new range features a number of dresses suggestive of the previous The Only Way Is [...]]]></description>
			<content:encoded><![CDATA[<div id="_mcePaste" style="text-align: justify;"><a href="http://www.ifafashion.com/wp-content/uploads/2011/11/Now-you-too-can-dress-like-Amy-Childs...-Ex-TOWIE-stars-website-crashes-as-fans-rush-to-buy-from-her-new-fashion-line.jpg"><img class="alignleft size-medium wp-image-30" title="Now you too can dress like Amy Childs... Ex TOWIE star's website crashes as fans rush to buy from her new fashion line" src="http://www.ifafashion.com/wp-content/uploads/2011/11/Now-you-too-can-dress-like-Amy-Childs...-Ex-TOWIE-stars-website-crashes-as-fans-rush-to-buy-from-her-new-fashion-line-204x300.jpg" alt="" width="204" height="300" /></a>Amy Childs&#8217; website stopped today as devoted fans rushed to buy dresses beginning her new garments range.</div>
<div id="_mcePaste" style="text-align: justify;">The previous Only Way Is Essex star&#8217;s collection went on sale at 2pm and surrounded by five minutes had had 22,000 visits.</div>
<div id="_mcePaste" style="text-align: justify;">The new range features a number of dresses suggestive of the previous The Only Way Is Essex star&#8217;s own method.</div>
<div id="_mcePaste" style="text-align: justify;">Shimmering: Former TOWIE star Amy Childs&#8217; in one of the dresses from her new fashion assortment which went on sale today</div>
<div id="_mcePaste" style="text-align: justify;">Amy told her Twitter followers today: &#8216;I no masses of people wearisome to get onto my site which is amazing, that it&#8217;s given up the ghost its going slower there still lots of you sell abroad dresses.&#8217;</div>
<div id="_mcePaste" style="text-align: justify;">More&#8230;</div>
<div id="_mcePaste" style="text-align: justify;">&#8216;I did slumber with Lucy&#8217;: Mark Wright confesses to James Argent and Gamma Collins during an alcohol-fueled Truth or Dare sitting at boot campground</div>
<div id="_mcePaste" style="text-align: justify;">Foreboding night, Essex style! The TOWIE girls don PVC, knee-socks and lofty heels for spookiest nighttime of the year</div>
<div id="_mcePaste" style="text-align: justify;">&#8216;I feel like royalty!&#8217; Amy Child’s shows off her curve as she is unveil as the new face of Tosco’s Bra Queen Range</div>
<div id="_mcePaste" style="text-align: justify;">She added: &#8216;Please stand with us, keep on examination it&#8217;s all receiving sort as we speak xx&#8217;</div>
<div id="_mcePaste" style="text-align: justify;">Popular: The star&#8217;s website stopped today after 22,000 people visited witching five minutes</div>
<div id="_mcePaste" style="text-align: justify;">Amy&#8217;s spokeswoman long-established to the Mail Online: &#8216;Amy’s website has crashed due to in receipt of 22,000 visits within five minutes.’</div>
<div id="_mcePaste" style="text-align: justify;">The range features cute move back and forth dresses, figure-hugging three-quarter length frocks and insufficient sparkly numbers.</div>
<div id="_mcePaste" style="text-align: justify;">The collection skin tone over 20 pieces with prices stuck between £35 and £80.</div>
<div id="_mcePaste" style="text-align: justify;">The 20-year-old debuted the collection over the weekend at the Britain and Ireland&#8217;s Next Top Model Live 2011 event at London&#8217;s Excel Centre.</div>
<div id="_mcePaste" style="text-align: justify;">She walked the catwalk viewing several of the pieces before front a stand where she sold the clothes herself.</div>
<div id="_mcePaste" style="text-align: justify;">Busy girl: Amy is also bring out her own range of eyelashes, a datebook and her own TV show</div>
<div id="_mcePaste" style="text-align: justify;">Amy said of the range: &#8216;I am so contented with my new clothing range, Amy Childs’ Collection. It has been a lifelong dream of mine. My excitement has always been beauty and fashion so I have really enjoyed being occupied in every aspect of the design process.</div>
<div id="_mcePaste" style="text-align: justify;">&#8216;I have made sure that there is inspiring for everyone and I cannot wait to see people wearing the garments from my collection.&#8217;</div>
<div id="_mcePaste" style="text-align: justify;">On Friday, Amy appears on first light to promote the range and beam about how her life had distorted since appear on the Bata award-winning show.</div>
<div id="_mcePaste" style="text-align: justify;">Hands on: Amy said she had been much occupied in the design process</div>
<div id="_mcePaste" style="text-align: justify;">&#8216;A year ago I was at my salon, doing my loveliness, obviously all my clients in.</div>
<div id="_mcePaste" style="text-align: justify;">&#8216;Then I got asked to do The Only Way Is Essex. Then all of an unpredicted it was likes &#8216;Oh my God&#8217;.</div>
<div id="_mcePaste" style="text-align: justify;">&#8216;It went so mad for me. Now I&#8217;m bringing out my own garments range, eyelashes, calendar, my own TV show. It&#8217;s just like &#8216;I&#8217;m Amy Childs from Essex&#8217;. You know. It&#8217;s really weird.&#8217;</div>
<div id="_mcePaste" style="text-align: justify;">Amy was also unveiling as the new face, and dead body, of Uptime’s new range of underwear for Tosco last week.</div>
<p style="text-align: justify;">Amy Childs&#8217; website stopped today as devoted fans rushed to buy dresses beginning her new garments range.The previous Only Way Is Essex star&#8217;s collection went on sale at 2pm and surrounded by five minutes had had 22,000 visits.The new range features a number of dresses suggestive of the previous The Only Way Is Essex star&#8217;s own method.<br />
Shimmering: Former TOWIE star Amy Childs&#8217; in one of the dresses from her new fashion assortment which went on sale todayAmy told her Twitter followers today: &#8216;I no masses of people wearisome to get onto my site which is amazing, that it&#8217;s given up the ghost its going slower there still lots of you sell abroad dresses.&#8217; More&#8230;&#8217;I did slumber with Lucy&#8217;: Mark Wright confesses to James Argent and Gamma Collins during an alcohol-fueled Truth or Dare sitting at boot campgroundForeboding night, Essex style! The TOWIE girls don PVC, knee-socks and lofty heels for spookiest nighttime of the year&#8217;I feel like royalty!&#8217; Amy Child’s shows off her curve as she is unveil as the new face of Tosco’s Bra Queen RangeShe added: &#8216;Please stand with us, keep on examination it&#8217;s all receiving sort as we speak xx&#8217;</p>
<p>Popular: The star&#8217;s website stopped today after 22,000 people visited witching five minutesAmy&#8217;s spokeswoman long-established to the Mail Online: &#8216;Amy’s website has crashed due to in receipt of 22,000 visits within five minutes.’The range features cute move back and forth dresses, figure-hugging three-quarter length frocks and insufficient sparkly numbers.The collection skin tone over 20 pieces with prices stuck between £35 and £80.The 20-year-old debuted the collection over the weekend at the Britain and Ireland&#8217;s Next Top Model Live 2011 event at London&#8217;s Excel Centre.She walked the catwalk viewing several of the pieces before front a stand where she sold the clothes herself.</p>
<p>Busy girl: Amy is also bring out her own range of eyelashes, a datebook and her own TV showAmy said of the range: &#8216;I am so contented with my new clothing range, Amy Childs’ Collection. It has been a lifelong dream of mine. My excitement has always been beauty and fashion so I have really enjoyed being occupied in every aspect of the design process.&#8217;I have made sure that there is inspiring for everyone and I cannot wait to see people wearing the garments from my collection.&#8217;On Friday, Amy appears on first light to promote the range and beam about how her life had distorted since appear on the Bata award-winning show.<br />
Hands on: Amy said she had been much occupied in the design process&#8217;A year ago I was at my salon, doing my loveliness, obviously all my clients in. &#8217;Then I got asked to do The Only Way Is Essex. Then all of an unpredicted it was likes &#8216;Oh my God&#8217;.'It went so mad for me. Now I&#8217;m bringing out my own garments range, eyelashes, calendar, my own TV show. It&#8217;s just like &#8216;I&#8217;m Amy Childs from Essex&#8217;. You know. It&#8217;s really weird.&#8217;Amy was also unveiling as the new face, and dead body, of Uptime’s new range of underwear for Tosco last week.</p>
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		<title>&#8216;Project Accessory&#8217; Seeks Fashion&#8217;s Next Big Name</title>
		<link>http://www.ifafashion.com/project-accessory-seeks-fashions-next-big-name.html</link>
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		<pubDate>Wed, 26 Oct 2011 06:43:23 +0000</pubDate>
		<dc:creator>raza</dc:creator>
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		<description><![CDATA[&#8220;Project Accessory,&#8221; the newest spin-off of the long-running hit authenticity show &#8220;Project landing strip,&#8221; pits 12 unidentified designers beside each other for a shot at attractive the next big name in fashion. It debuts on Thursday on the natural life TV network. &#8220;This is the largest money maker in fashion,&#8221; decision-making producer Rich Bye told [...]]]></description>
			<content:encoded><![CDATA[<div id="_mcePaste" style="text-align: justify;"><a href="http://www.ifafashion.com/wp-content/uploads/2011/10/Project-Accessory-Seeks-Fashions-Next-Big-Name.jpg"><img class="alignleft size-medium wp-image-23" title="'Project Accessory' Seeks Fashion's Next Big Name" src="http://www.ifafashion.com/wp-content/uploads/2011/10/Project-Accessory-Seeks-Fashions-Next-Big-Name-300x227.jpg" alt="" width="300" height="227" /></a>&#8220;Project Accessory,&#8221; the newest spin-off of the long-running hit authenticity show &#8220;Project landing strip,&#8221; pits 12 unidentified designers beside each other for a shot at attractive the next big name in fashion.</div>
<div id="_mcePaste" style="text-align: justify;">It debuts on Thursday on the natural life TV network.</div>
<div id="_mcePaste" style="text-align: justify;">&#8220;This is the largest money maker in fashion,&#8221; decision-making producer Rich Bye told Reuters of the trimmings business.</div>
<div id="_mcePaste" style="text-align: justify;">&#8220;When they came to me with this idea,&#8221; he added, &#8220;my first consideration was: &#8216;Why hasn&#8217;t anyone finished this before?&#8217; It seemed like a &#8216;no brainier.&#8217;&#8221;</div>
<div id="_mcePaste" style="text-align: justify;">Bags, belts, jewelry and shoes are among the mainstay of the trimmings business, which rakes in an expected $30 billion a year in the United States alone, according to the accompaniments Council. The New York-based nonprofit group represents designers, retailers, publications and supplier in the trimmings, eyewear and footwear industry.</div>
<div id="_mcePaste" style="text-align: justify;">&#8220;Project Accessory&#8221; gives TV audience a close-up sight of what goes into manufacture those items that &#8220;can make or smash a look,&#8221; said Ariel Forman, editor-in-chief of In Style periodical and a judge on the show.</div>
<div id="_mcePaste" style="text-align: justify;">The winner of &#8220;Project Accessory&#8221; will get an In Style feature increase and $100,000 from eBay Fashion for establish.</div>
<div id="_mcePaste" style="text-align: justify;">Bye contends that the forecast all add up to even more exciting television than scheming clothing.</div>
<div id="_mcePaste" style="text-align: justify;">&#8220;In terms of the creative procedure, it&#8217;s much more intuitive, more workmanlike, kind of gritty,&#8221; he said. &#8220;There are military exercises, saws, soldering irons and hammers &#8212; all these equipment just to make the stuff. It&#8217;s like going to the flipside room of Tiffany or Saks to see how they set the gravel&#8221; for jewelry.</div>
<div id="_mcePaste" style="text-align: justify;">THAT&#8217;S SHOE BIZ</div>
<div id="_mcePaste" style="text-align: justify;">Actress and model Molly Sims, who hosts &#8220;Project fashion accessory,&#8221; said the show &#8220;gives an insider look at how designer create their entire look &#8212; the bags, the shoes, the jewelry.&#8221;</div>
<div id="_mcePaste" style="text-align: justify;">The struggle is so &#8220;hands on,&#8221; she said, adding: &#8220;envisage making a pair of shoes in two days.&#8221;</div>
<div id="_mcePaste" style="text-align: justify;">Sims, who launch her own jewelry line, Grace, last year so she knows amazing about the business, said the contest forced the aspiring designers out of their soothe zones.</div>
<div id="_mcePaste" style="text-align: justify;">&#8220;They erudite very rapidly to ask questions, to get help.&#8221;</div>
<div id="_mcePaste" style="text-align: justify;">Eva Lorenzo, the CEO of jewelry, fashion and gifts corporation Vivre, who mentors the contestants, noted that &#8220;trimmings require astonishing know-how.&#8221;</div>
<div id="_mcePaste" style="text-align: justify;">&#8220;If it&#8217;s well made, it will last forever. It&#8217;s iconic. Fashion is no different than great architecture. When it&#8217;s really good, it stands tall. It stands apart,&#8221; she supposed.</div>
<div id="_mcePaste" style="text-align: justify;">Even previous to the cameras rolled, Bye and the &#8220;Project Accessory&#8221; team logged marathon sessions with artisans and other industry experts in New York, wherever the show was filmed.</div>
<div id="_mcePaste" style="text-align: justify;">&#8220;Shoes, oh my God, we spent a couple of months just discussion to cobblers and getting the accurate kind of last,&#8221; (a key shoe component) whispered Bye, who also was the administrative manufacturer of &#8220;development landing strip&#8221; for its first five seasons on Bravo.</div>
<div id="_mcePaste" style="text-align: justify;">Designer Kenneth Cole, a &#8220;development Accessory&#8221; judge, told Reuters that &#8220;shoes are absolutely the most difficult accessory to bring to market. There are more than 100 operation that go into bringing shoes,&#8221; from initial sketch to retail.</div>
<p style="text-align: justify;">&#8220;Project Accessory,&#8221; the newest spin-off of the long-running hit authenticity show &#8220;Project landing strip,&#8221; pits 12 unidentified designers beside each other for a shot at attractive the next big name in fashion.It debuts on Thursday on the natural life TV network.<br />
&#8220;This is the largest money maker in fashion,&#8221; decision-making producer Rich Bye told Reuters of the trimmings business.<br />
&#8220;When they came to me with this idea,&#8221; he added, &#8220;my first consideration was: &#8216;Why hasn&#8217;t anyone finished this before?&#8217; It seemed like a &#8216;no brainier.&#8217;&#8221;<br />
Bags, belts, jewelry and shoes are among the mainstay of the trimmings business, which rakes in an expected $30 billion a year in the United States alone, according to the accompaniments Council. The New York-based nonprofit group represents designers, retailers, publications and supplier in the trimmings, eyewear and footwear industry.<br />
&#8220;Project Accessory&#8221; gives TV audience a close-up sight of what goes into manufacture those items that &#8220;can make or smash a look,&#8221; said Ariel Forman, editor-in-chief of In Style periodical and a judge on the show.<br />
The winner of &#8220;Project Accessory&#8221; will get an In Style feature increase and $100,000 from eBay Fashion for establish.<br />
Bye contends that the forecast all add up to even more exciting television than scheming clothing.<br />
&#8220;In terms of the creative procedure, it&#8217;s much more intuitive, more workmanlike, kind of gritty,&#8221; he said. &#8220;There are military exercises, saws, soldering irons and hammers &#8212; all these equipment just to make the stuff. It&#8217;s like going to the flipside room of Tiffany or Saks to see how they set the gravel&#8221; for jewelry.<br />
THAT&#8217;S SHOE BIZ<br />
Actress and model Molly Sims, who hosts &#8220;Project fashion accessory,&#8221; said the show &#8220;gives an insider look at how designer create their entire look &#8212; the bags, the shoes, the jewelry.&#8221;<br />
The struggle is so &#8220;hands on,&#8221; she said, adding: &#8220;envisage making a pair of shoes in two days.&#8221;<br />
Sims, who launch her own jewelry line, Grace, last year so she knows amazing about the business, said the contest forced the aspiring designers out of their soothe zones.<br />
&#8220;They erudite very rapidly to ask questions, to get help.&#8221;<br />
Eva Lorenzo, the CEO of jewelry, fashion and gifts corporation Vivre, who mentors the contestants, noted that &#8220;trimmings require astonishing know-how.&#8221;<br />
&#8220;If it&#8217;s well made, it will last forever. It&#8217;s iconic. Fashion is no different than great architecture. When it&#8217;s really good, it stands tall. It stands apart,&#8221; she supposed.<br />
Even previous to the cameras rolled, Bye and the &#8220;Project Accessory&#8221; team logged marathon sessions with artisans and other industry experts in New York, wherever the show was filmed.<br />
&#8220;Shoes, oh my God, we spent a couple of months just discussion to cobblers and getting the accurate kind of last,&#8221; (a key shoe component) whispered Bye, who also was the administrative manufacturer of &#8220;development landing strip&#8221; for its first five seasons on Bravo.<br />
Designer Kenneth Cole, a &#8220;development Accessory&#8221; judge, told Reuters that &#8220;shoes are absolutely the most difficult accessory to bring to market. There are more than 100 operation that go into bringing shoes,&#8221; from initial sketch to retail.</p>
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		<title>Lloyd-Williams&#8217;s fashionable exit</title>
		<link>http://www.ifafashion.com/lloyd-williamss-fashionable-exit.html</link>
		<comments>http://www.ifafashion.com/lloyd-williamss-fashionable-exit.html#comments</comments>
		<pubDate>Tue, 25 Oct 2011 12:44:54 +0000</pubDate>
		<dc:creator>raza</dc:creator>
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		<category><![CDATA[Lloyd-Williams's fashionable exit]]></category>
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		<guid isPermaLink="false">http://www.ifafashion.com/?p=17</guid>
		<description><![CDATA[The woman who helped to give a boost to trackside glamour at Flemington bows out. THE very small blonde, chic as Channel in a sky blue modified jacket and neat pencil miniskirt, was Sue Lloyd-Williams. The name almost certainly wouldn&#8217;t ring a bell amongst most of the brilliant young things sipping and self-importance at yesterday&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<div id="_mcePaste" style="text-align: justify;"><a href="http://www.ifafashion.com/wp-content/uploads/2011/10/Lloyd-Williamss-fashionable-exit.jpg"><img class="alignleft size-medium wp-image-18" title="Lloyd-Williams's fashionable exit" src="http://www.ifafashion.com/wp-content/uploads/2011/10/Lloyd-Williamss-fashionable-exit-106x300.jpg" alt="" width="106" height="300" /></a><a href="http://www.ifafashion.com/wp-content/uploads/2011/10/Lloyd-Williamss-fashionable-exit1.jpg"><img class="alignleft size-medium wp-image-19" title="Lloyd-Williams's fashionable exit" src="http://www.ifafashion.com/wp-content/uploads/2011/10/Lloyd-Williamss-fashionable-exit1-199x300.jpg" alt="" width="199" height="300" /></a>The woman who helped to give a boost to trackside glamour at Flemington bows out.</div>
<div id="_mcePaste" style="text-align: justify;">THE very small blonde, chic as Channel in a sky blue modified jacket and neat pencil miniskirt, was Sue Lloyd-Williams.</div>
<div id="_mcePaste" style="text-align: justify;">The name almost certainly wouldn&#8217;t ring a bell amongst most of the brilliant young things sipping and self-importance at yesterday&#8217;s media instigate of Oaks (Ladies&#8217;) day but, much of the slick and glamour that lures them to Flemington&#8217;s well-known racing carnival every mechanism, is downward to Lloyd-Williams.</div>
<div id="_mcePaste" style="text-align: justify;">The petite dynamo has be with the Victoria Racing Club since 1979, most in recent times as deputy chief decision-making, and in July she announce 32 years is graceful satisfactoriness, thank you extremely a great deal.</div>
<div id="_mcePaste" style="text-align: justify;">&#8221;I&#8217;m not regretful; I&#8217;m contented,&#8221; she said, as a throng of pretty young women in fluttery silk frocks and graceful hats, milled around her. &#8221;I&#8217;ve had a magnificent career.&#8221;</div>
<div id="_mcePaste" style="text-align: justify;">It was Lloyd-Williams who re-launched Fashions on the meadow in 1981 after a lull (hard to believe now) of more than a few years in the 1970s.</div>
<div id="_mcePaste" style="text-align: justify;">&#8221;You know it was in progress in the mid-1960s to give confidence more women to come to the races?&#8221; she smiles. &#8221;Well, it was based on a thought by our descent, one of the first secretaries of the VRC, who said &#8216;where women go, men will go after&#8217;.&#8221; Oaks day&#8217;s re-dubbing as Blokes day in topical years is lusty evidence to that.</div>
<div id="_mcePaste" style="text-align: justify;">Lloyd-Williams also used glamour to plug the gaps between Flemington&#8217;s race days. &#8221;People from interstate and overseas weren&#8217;t staying down for the week,&#8221; she said. &#8221;We had to do something to keep them here.&#8221;</div>
<div id="_mcePaste" style="text-align: justify;">She conjured a Derby Eve ball and an event known these days as the Oaks Club Lunch, squeezed in between Cup and Oaks days.</div>
<div id="_mcePaste" style="text-align: justify;">&#8221;It started off in an exhibition area with a rent-a-crowd, now it&#8217;s the majority sought-after ticket in town.&#8221;</div>
<div id="_mcePaste" style="text-align: justify;">In a more anesthetize era, before Lloyd-Williams helped whip it into a polished mini-city of corporate marquees, Flemington&#8217;s barred enclosure was also an actual car park &#8211; with actual cars. &#8221;Peter Jansen used to transport his double-decker buses out,&#8221; she recalls. &#8221;But all that company hospitality was virtually absent then.&#8221; (Jansen, Melbourne&#8217;s most famous bon vivant, would fill up the vehicles with brusquely dressed chaps and beautiful girls, and park among the posh punter dispensing chicken sandwiches and champagne from their back chairs and boots.)</div>
<div id="_mcePaste" style="text-align: justify;">Flemington&#8217;s Parade of champion, the slow clip-clop show of horses and celebrities through Melbourne&#8217;s streets that herald the carnival&#8217;s start, was also a Lloyd-Williams coup d&#8217;état.</div>
<div id="_mcePaste" style="text-align: justify;">&#8221;In 1980, we took Pharr Lap out of the Melbourne Museum on a low loader the length of Bourke Street and out to the children&#8217;s hospital,&#8221; she recall. &#8221;He resides in his glass container at Flemington that year. But, the marketing we got was so wonderful, we evolved it into the Parade of champion the next year, 1981.&#8221;</div>
<div id="_mcePaste" style="text-align: justify;">At yesterday&#8217;s open, an earnest youthful fashion editor from Garza magazine, Clare MacLean, said dressing for the race was the best amusing a girl could have outside her school formal or wedding day. &#8221;You feel amazing and excited,&#8221; she said. &#8221;Because fashion is forever about happiness.&#8221;</div>
<div id="_mcePaste" style="text-align: justify;">Nearby, the impeccable Lloyd-Williams were also telling the joy of fashion, from a vastly dissimilar but equally relevant viewpoint.</div>
<div id="_mcePaste" style="text-align: justify;">&#8221;We&#8217;ve enthused everyone to buy a new group for the races. When we started counting in the mid-1980s, expenditure on fashion and accessories were about $11 million, now it&#8217;s up near $30 million.&#8221;</div>
<div id="_mcePaste" style="text-align: justify;">Lloyd-Williams will carry on her expert life on a part-time basis, she says, on convinced boards, on certain project, and certain horseflesh investments. &#8221;I&#8217;m always on the sentinel,&#8221; she said.</div>
<p style="text-align: justify;">The woman who helped to give a boost to trackside glamour at Flemington bows out.THE very small blonde, chic as Channel in a sky blue modified jacket and neat pencil miniskirt, was Sue Lloyd-Williams.The name almost certainly wouldn&#8217;t ring a bell amongst most of the brilliant young things sipping and self-importance at yesterday&#8217;s media instigate of Oaks (Ladies&#8217;) day but, much of the slick and glamour that lures them to Flemington&#8217;s well-known racing carnival every mechanism, is downward to Lloyd-Williams.The petite dynamo has be with the Victoria Racing Club since 1979, most in recent times as deputy chief decision-making, and in July she announce 32 years is graceful satisfactoriness, thank you extremely a great deal. &#8221;I&#8217;m not regretful; I&#8217;m contented,&#8221; she said, as a throng of pretty young women in fluttery silk frocks and graceful hats, milled around her. &#8221;I&#8217;ve had a magnificent career.&#8221;It was Lloyd-Williams who re-launched Fashions on the meadow in 1981 after a lull (hard to believe now) of more than a few years in the 1970s.&#8221;You know it was in progress in the mid-1960s to give confidence more women to come to the races?&#8221; she smiles. &#8221;Well, it was based on a thought by our descent, one of the first secretaries of the VRC, who said &#8216;where women go, men will go after&#8217;.&#8221; Oaks day&#8217;s re-dubbing as Blokes day in topical years is lusty evidence to that.Lloyd-Williams also used glamour to plug the gaps between Flemington&#8217;s race days. &#8221;People from interstate and overseas weren&#8217;t staying down for the week,&#8221; she said. &#8221;We had to do something to keep them here.&#8221;She conjured a Derby Eve ball and an event known these days as the Oaks Club Lunch, squeezed in between Cup and Oaks days.&#8221;It started off in an exhibition area with a rent-a-crowd, now it&#8217;s the majority sought-after ticket in town.&#8221;In a more anesthetize era, before Lloyd-Williams helped whip it into a polished mini-city of corporate marquees, Flemington&#8217;s barred enclosure was also an actual car park &#8211; with actual cars. &#8221;Peter Jansen used to transport his double-decker buses out,&#8221; she recalls. &#8221;But all that company hospitality was virtually absent then.&#8221; (Jansen, Melbourne&#8217;s most famous bon vivant, would fill up the vehicles with brusquely dressed chaps and beautiful girls, and park among the posh punter dispensing chicken sandwiches and champagne from their back chairs and boots.)Flemington&#8217;s Parade of champion, the slow clip-clop show of horses and celebrities through Melbourne&#8217;s streets that herald the carnival&#8217;s start, was also a Lloyd-Williams coup d&#8217;état.&#8221;In 1980, we took Pharr Lap out of the Melbourne Museum on a low loader the length of Bourke Street and out to the children&#8217;s hospital,&#8221; she recall. &#8221;He resides in his glass container at Flemington that year. But, the marketing we got was so wonderful, we evolved it into the Parade of champion the next year, 1981.&#8221;At yesterday&#8217;s open, an earnest youthful fashion editor from Garza magazine, Clare MacLean, said dressing for the race was the best amusing a girl could have outside her school formal or wedding day. &#8221;You feel amazing and excited,&#8221; she said. &#8221;Because fashion is forever about happiness.&#8221;Nearby, the impeccable Lloyd-Williams were also telling the joy of fashion, from a vastly dissimilar but equally relevant viewpoint.&#8221;We&#8217;ve enthused everyone to buy a new group for the races. When we started counting in the mid-1980s, expenditure on fashion and accessories were about $11 million, now it&#8217;s up near $30 million.&#8221;Lloyd-Williams will carry on her expert life on a part-time basis, she says, on convinced boards, on certain project, and certain horseflesh investments. &#8221;I&#8217;m always on the sentinel,&#8221; she said.</p>
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